Auto-renewal is a powerful tool for resellers — it ensures service continuity, supports recurring revenue, and reduces manual effort. However, when not managed properly, it can also lead to customer frustration, disputes, and churn.
Some customers feel uneasy about auto-renewal, especially if they don’t fully understand how it works or aren’t yet confident in the platform. To address this, ActivePlatform gives resellers flexible control over auto-renewal behavior — configurable per subscription and plan.
Let’s explore the available options and how to use them strategically for different business scenarios.