Expanding beyond Microsoft and Google: Integrating third-party cloud services into ActivePlatform

Cloud resellers looking to diversify their product offerings need a flexible platform that supports a wide range of services beyond Microsoft and Google. Whether you want to add niche SaaS solutions, cybersecurity tools, or industry-specific software, ActivePlatform provides multiple integration options to help you expand your catalog and attract more customers.

Let’s explore four ways to integrate third-party cloud services into ActivePlatform and create a competitive, diversified marketplace.

Using an existing connector is the fastest way to expand your portfolio while ensuring smooth service delivery. With built-in automation, you can eliminate manual work and offer customers a streamlined purchasing experience.

For cloud services that aren’t covered by existing connectors, ActivePlatform provides integration through the vendor’s API. This method is ideal for services that support automation, allowing you to:
✅ Synchronize subscriptions and account management
✅ Automate billing and invoicing
✅ Reduce manual errors and administrative workload
By leveraging the vendor’s API, you ensure accurate service provisioning and seamless experience for both resellers and customers. This approach is perfect for cloud services with structured API support, such as SaaS applications, cybersecurity solutions, and productivity tools.

Not all cloud services offer API-based automation, but that doesn’t mean they can’t be added to your catalog. ActivePlatform’s manual provisioning plugin allows you to sell any cloud service by handling orders manually while still benefiting from ActivePlatform’s billing and subscription management features.

• Best for custom software, consulting services, or on-demand solutions
• Allows you to offer niche products without needing full automation
• Keeps all services under a single billing and subscription management system

While this method requires manual fulfillment, it still enables you to maintain a unified customer experience by managing all orders through ActivePlatform.

If your preferred vendor lacks a connector and doesn’t fully support API integration, you can request a custom-built integration from ActivePlatform’s R&D team. Our developers can create a tailored solution that connects your vendor’s service with ActivePlatform’s provisioning and billing systems.

📌 Why request a custom integration?
✔️ Full automation for services not yet covered by standard plugins
✔️ Seamless user experience with minimal manual intervention
✔️ Competitive advantage by offering exclusive services before competitors

Our team is ready to develop new integrations based on your business needs, ensuring you can keep up with industry trends and expand your offerings efficiently.

With four flexible integration options, ActivePlatform empowers cloud resellers to grow beyond Microsoft and Google, adding ISV services to their catalogs. Whether you choose an existing connector, API-based automation, manual provisioning, or a custom integration, ActivePlatform ensures your business remains scalable, efficient, and competitive.

💡 Ready to expand your cloud offerings? Book a demo today and see how ActivePlatform simplifies third-party service integration!

ActivePlatform is a full-service automated cloud brokering solution for cloud service providers and internal IT hubs that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework, ActivePlatform creates a vibrant catalog of cloud services ultimately helping businesses gain access to the services they need to thrive.

ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, and monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Europe.