The Recommendation Service: boost your sales and strengthen your relationships with both vendors and customers

ActivePlatform develops new tools to help resellers stay ahead and provide value-added services to customers. The recent update introduced the Recommendation Service, which promises to elevate your cloud-selling businesses to new heights.

The Recommendation Service empowers resellers to offer personalized product recommendations to their end customers. By leveraging this service, resellers can enhance their portfolio, boost sales, and strengthen their relationships with both vendors and customers.

Key Benefits of the Recommendation Service

  • Enhanced Reseller Image: Stand out as a preferred partner for vendors by offering comprehensive solutions beyond primary products. This service lets you maintain your authorizations and improve your attractiveness to vendors by selling additional services alongside main offerings.
  • Increased Sales Volume: Drive more product sales initiated by the platform. The Recommendation Service allows customers to independently purchase subscriptions based on tailored suggestions, leading to increased revenue opportunities.
  • Promotion of Reseller Services: Add value to vendor products by integrating your own services. This feature helps promote your unique offerings and distinguishes your business from a competitive market.
  • Improved Customer Loyalty: By simplifying the search for suitable products, the Recommendation Service enhances user experience, making it easier for customers to find what they need. This convenience fosters loyalty and satisfaction.
  • Personalized Sales Approach: Capitalize on the power of personalization. The Recommendation Service tailors its suggestions based on the customer's previous purchases, ensuring the recommendations are relevant and likely to meet their needs.
With ActivePlatform, you can sell dozens of cloud products from the largest vendors like Microsoft, Google, and Amazon. You can even sell your own cloud services!

How the Recommendation Service Works

  1. Manual Configuration in the Operator Control Panel: Resellers manually set up recommendations within a new section. For any given "primary" product, resellers can add "featured" products. It allows you to combine main offerings with multiple additional products that enhance the overall value.
  2. Automated Recommendations Based on Subscriptions: Once the featured products are set up, the platform automatically recommends these to customers who have a subscription to the primary product. This smart pairing ensures that recommendations are highly relevant and targeted, increasing the likelihood of additional sales.
  3. Visibility on Key Customer Touchpoints: These product recommendations are displayed on the main page of the Customer Control Panel and the detailed subscription pages. You can also add them to any subscription-related email notifications. This strategic placement ensures maximum visibility, prompting customers to consider additional products at optimal points in their journey.
About ActivePlatform
ActivePlatform is a full-service automated cloud brokering solution for cloud service providers and internal IT hubs that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework, ActivePlatform creates a vibrant catalog of cloud services ultimately helping businesses gain access to the services they need to thrive.
ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, and monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Europe.
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