ActivePlatform in Ovum's "On the Radar" report for Service Providers, May 2017

London, UK – June 22, 2017 – Roy Illsley, Ovum's Principal Analyst, Infrastructure Solutions, published two papers on ActivePlatform, a full-service automated cloud brokerage solution for cloud service providers and IT hubs that makes it easier to manage and control the cloud delivery operations and profitability.

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The cloud market is bifurcated with a handful of mega scale global cloud vendors and global distributors, and hundreds of tier-2/3 regional and smaller-scale global cloud providers. The challenge for these smaller providers is to compete in terms of the number and variety of cloud services they can offer customers. ActivePlatform has identified a market opportunity to enable them to be able to operate like the mega scale providers. The cloud service brokerage concept will enable third-party service providers to reach to their audience more efficiently, and help tier-2/3 cloud providers to challenge the mega-scale cloud providers.

"The key is for the cloud provider to make the marketplace available, and to ensure its administration and integration is as frictionless as possible. ActivePlatform has developed a platform with a cloud provider-facing marketplace and a customer-facing storefront that is designed to meet these needs," says Roy Illsley.

ActivePlatform's simplified administration of reseller channel and unit sales through central management enables a head service provider to manage a multitiered reseller business with thousands of clients dispersed globally with greater efficiency. Offering customers IaaS, PaaS, and SaaS from a single interface, a service provider unifies and simplifies the ordering process and consumption of cloud services. This leads to an increase in consumption of cloud services from SMB and enterprise customers of a service provider.

ActivePlatform is positioned for cloud providers, industry-wide enterprises, and governments in developing and emerging markets.

ActivePlatform is a full-service automated cloud brokering solution for cloud service providers and internal IT hubs that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework ActivePlatform creates a vibrant catalogue of cloud services ultimately helping businesses gain access to the services they need to thrive.

ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Europe.