Why ActivePlatform moves from a hierarchical to a flat reseller structure
At ActivePlatform, we are committed to evolving our cloud brokerage platform to meet the dynamic needs of our partners and the fast‑changing cloud market. For years, we have successfully operated with a hierarchical reseller model that supported multi-tier structures. While this approach helped us grow our reach, it also brought added layers of complexity in billing, integrations, chargeback calculations, and access management.
We are excited to announce our transition to a flat reseller structure. In this new model, all resellers will operate directly under the administrative level. This strategic move simplifies operations, enhances efficiency, and empowers our partners — resellers and managed service providers (MSPs) — to thrive in today’s competitive landscape.
We are excited to announce our transition to a flat reseller structure. In this new model, all resellers will operate directly under the administrative level. This strategic move simplifies operations, enhances efficiency, and empowers our partners — resellers and managed service providers (MSPs) — to thrive in today’s competitive landscape.
Why ActivePlatform is shifting to a flat reseller model
The decision to move to a flat reseller structure stems from our commitment to streamline processes, reduce complexity, and align with market trends that demand agility and simplicity. By eliminating intermediaries, we remove hurdles that slowed workflows and onboarding. This shift aligns with recent enhancements to ActivePlatform, such as:
- New marketplace
- SSO and role-based access management
- Automated Microsoft product portfolio updater
- Revamped approach to cloud service integration.
Key benefits for Microsoft and Google cloud resellers and MSPs
- Simplified operations for greater efficiency: A single‑tier structure streamlines billing, integrations, and access management. This reduces administrative overhead and gives you a clearer view of margins and revenue.
- Faster onboarding: Without layers of data delegation, new partners can quickly access resources, set up operations, and start selling cloud services from Microsoft, Amazon, and Google within days.
- Alignment with technical advancements: Our automated workflows and secure self‑service partner portal allow you to scale operations seamlessly without relying on a layered model.
Faster onboarding and fewer delays for new partners
For new resellers and MSPs joining ActivePlatform, the flat structure delivers faster market entry, more autonomy, and greater profitability. You can onboard quickly, customize offerings, and leverage our automation and analytics tools to manage your business with confidence and clarity. As your operations grow, the flat structure and our scalable tools make it easy to expand without the constraints of a multi‑level hierarchy.
Looking ahead: The strategic advantage for the future
The transition to a flat reseller structure is more than a structural change — it is a strategic evolution that positions ActivePlatform and our partners for success in a fast‑evolving cloud market. We invite you to join us on this journey and see how ActivePlatform can help you simplify operations, maximize profits, and stay competitive.
Discover more about our platform and start your journey as a cloud reseller with ActivePlatform today. Together, we can build a simpler, more profitable future in the cloud.
Discover more about our platform and start your journey as a cloud reseller with ActivePlatform today. Together, we can build a simpler, more profitable future in the cloud.
About ActivePlatform
ActivePlatform is a full-service automated cloud brokering solution for cloud service providers and internal IT hubs that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework, ActivePlatform creates a vibrant catalog of cloud services ultimately helping businesses gain access to the services they need to thrive.
ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, and monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Europe.
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