Email notifications in cloud brokerage platforms: event-driven approach

Email notifications are a cornerstone of effective communication in cloud brokerage platforms. They ensure that users, administrators, and partners stay informed about critical events such as subscription renewals, payments, and account management changes. These timely updates enhance user satisfaction and operational efficiency by reducing ambiguity and fostering transparency.

Cloud service resellers handle dynamic processes involving multiple stakeholders. Missing a subscription renewal, for instance, can disrupt service continuity, leading to dissatisfaction and potential revenue loss. Email notifications mitigate such risks by serving as immediate, reliable reminders.

ActivePlatform, as a cloud brokerage platform, recognizes the value of these notifications. Its robust notification system is designed to streamline communication, automate processes, and ensure precise targeting, reducing manual workload while maintaining user engagement.

ActivePlatform employs an event-driven notification system, which triggers emails based on predefined events. These events are meticulously crafted to align with key moments in a cloud reseller’s workflow. Below are the primary categories of events that can trigger notifications:

• Subscription Events: Activation, renewal reminders, suspension, or termination.
• Payment Events: Successful transactions, failed payments, or approaching due dates.
• Invoice Management: New invoices generated or overdue reminders.
• Account Activities: Account creation, status updates, or role assignments.
• User Management: Invitations, password reset requests, or role changes.

For instance, if a user’s subscription is nearing expiration, ActivePlatform sends a tailored notification with details about the subscription, renewal options, and potential consequences of non-renewal​​.

ActivePlatform enhances its notification system with event handlers. These act as decision-making rules that fine-tune how and when notifications are sent. Key parameters include:

1. Rules to narrow delivery: Specify conditions such as account type or subscription plan.
2. Scheduling delivery: Define exact times to dispatch emails, like sending reminders 10 days before expiration.
3. Sender and recipient management: Assign specific senders, recipients, and even CC/BCC parties using dynamic placeholders.
4. Custom queries: Use Liquid language to create intricate conditional rules, ensuring notifications are sent only when necessary​.

ActivePlatform supports the creation of email templates for all notification types. These templates come with flexible branding options, allowing resellers to maintain a consistent identity. Templates are preconfigured with:

• Placeholders: Dynamic fields like {{subscription.id}} or {{user.first_name}} for personalized communication.
• HTML formatting: To embed visually appealing tables, links, and instructions.
• Helpful footers: With links to support resources or frequently asked questions​​.

For example, a subscription renewal reminder might include a table listing the subscription name, renewal cost, and a direct link to renew.

Imagine a customer’s subscription is set to expire in 10 days. ActivePlatform automatically generates a notification using a predefined template, inserts personalized placeholders like subscription details, and schedules delivery at a convenient time. This automation minimizes manual intervention, keeps customers informed, and improves renewal rates.

In summary, email notifications in ActivePlatform play a pivotal role in enhancing operational efficiency, maintaining service continuity, and building strong customer relationships. Resellers can ensure timely, personalized, and impactful communication by leveraging events, event handlers, and dynamic templates.

Book a demo today to see how ActivePlatform's email notifications can transform your business communication and drive customer satisfaction!

ActivePlatform is a full-service automated cloud brokering solution for cloud service providers and internal IT hubs that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework, ActivePlatform creates a vibrant catalog of cloud services ultimately helping businesses gain access to the services they need to thrive.

ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, and monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Europe.