Currently 70% of traditional IT service providers have not made the transition to Cloud Services Brokers and risk becoming irrelevant in the new cloud market. ActivePlatform focuses on translating market trends into innovation, as well as, providing the tools and business model for Service Providers to reach a zero total cost of ownership. The three key factors to success in cloud enablement are: lowering the cost to participate in the ecosystem, eliminating manual processes to expand margins, and simplifying the customer lifecycle experience.