Press-release

ActivePlatform attracts Zubr Capital as new investor


ActivePlatform to receive funding from Zubr Capital, a large institutional investor in Republic of Belarus managing the private equity fund Zubr Capital Fund I.

Total funding tranche from Zubr Capital is earmarked in the amount of up to US$10M to be invested in various recipients of Softline Group in Belarus. Recipients include ActivePlatform and ActiveCloud, two high-tech companies founded by Belarussian entrepreneur Oleg Tyagunov.
For ActivePlatform, this deal brings an institutional investor, in addition to its strategic partner Softline Group.
MINSK, BELARUS – December 7, 2017
Zubr Capital the leading Belarussian private equity operator led by Oleg Khusaenov, its founder and Managing Partner, has been focusing on a variety of industries including high-tech. Softline Group and its financial investor Da Vinci Capital approached Zubr Capital with the proposal to consider an investment in Softline Group. The Group owns a number of Belarussian businesses that also include ActivePlatform and ActiveCloud which in Zubr Capital's view, have the highest growth potential.

A considerable portion of funding from Zubr Capital shall be directed to ActivePlatform.
ActivePlatform supports cloud e-commerce operations for service providers, telco, and governments in a number of countries and shall be developed further with investment of Zubr Capital.
"We continuously invest our earnings and external funding to increase the platform's performance, automation of the cloud services and e-commerce functionality", says Oleg Tyagunov, ActivePlatform СEO.
"Funding assigned to ActivePlatform will be allocated to all functional teams at ActivePlatform, which, according to Gartner and Ovum, is a smart solution in the class of cloud brokerage platforms. We aim to make our platform available to many national resellers to consolidate their cloud e-commerce activities in the aggregating platform and offers to them a tailored and comfortable cloud brokerage solution. We truly welcome funding from Zubr Capital not only because of the funding tranche itself, but also because Zubr Capital is a private equity fund that invests in Belarussian companies with global ambitions. We are looking forward to working with Zubr Capital to expand the ActivePlatform business internationally".
Softline, ActivePlatform's strategic partner, welcomes Zubr Capital as an institutional investor, which shall specifically focus on supporting the development of the Group's Belorussian companies. Zubr Capital will also facilitate Softline Group's ActivePlatform's discussions with other institutional financial investors considering Softline's Belarussian businesses for potential investment.
About ActivePlatform, www.activeplatform.com
ActivePlatform is a full-service automated cloud brokerage solution for cloud service providers that makes it easier to manage and control the cloud delivery and profitability. ActivePlatform unites vendors, providers, developers, and resellers into a single ecosystem for buying, selling, and managing cloud services. With its open vendor integration framework ActivePlatform creates a vibrant catalogue of cloud services ultimately helping businesses gain access to the services they need to thrive. ActivePlatform enables SaaS, PaaS, IaaS aggregation, delivery, monetization, provides simplified administration through central management, and enables critical visibility into resellers and cloud services consumption and usage. The platform has implementations with distributors, cloud solution providers, and telecom operators. ActivePlatform is headquartered in Minsk, Belarus, with 4 global offices.
ActivePlatform Media Contact:
Liana Antanovich, CMO, +1 425 296 9020, media@activeplatform.com
Zubr Capital is the first professional private firm that manages private equity funds in the Republic of Belarus. The company was established by the top-management of Atlant-M Holding in 2009. Atlant-M Holding is a group formed by 28 portfolio companies, which operate in Russia, Belarus and Ukraine, with total annual turnover more than USD 1 billion
Chief Executive Officer of Zubr Capital is Oleg Khusaenov. The Company's areas of interest include buyout of private and state-owned companies and their subsequent development and contribution of growth capital to small and mid-size enterprises by way of increase of their share capital. Regional focus: Common Economic Space (CES) - mainly manufacturing companies located in Belarus and demonstrating export potential to the CES.
Zubr Capital Media Contact:
Darya Ksenzova, Brand Manager, T/F: + 375 17 256 80 00, Darya_Ksenzova@zubrcapital.by
Softline Group
Softline is a leading global IT (information technology) solutions and services provider. The company was founded in 1993. Today Softline has offices in 30 countries and 80 cities worldwide. Its services include public and private cloud solutions, end-to-end technology solutions, software licensing, hardware products and broad array of associated products. Softline is focused on emerging markets such as Eastern Europe, Central Asia, Americas, South-East Asia, India. The group of companies serves over 60 000 Enterprise and SMB clients, both from private and public sectors. Softline's 2016 turnover exceeded $1 Billion US dollars with an average sales growth exceeding 27% in the last 10 years.
Softline Group Media Contact:
Evgeniy Kuprash, Head of Media Relations, +7 962 993 06 90, Evgeniy.Kuprash@softlinegroup.com